was thinking of writing some kindof and reflection on the day of Saint George, or St. Xurxo or St George or Day of the book. Especially considering how the days devoted to causes that interest us seem to us much nicer than the other days, like Earth days or plan to create the International Day for Grandparents to spend even more entertaining pasta members of our family (not speak of my evil grandmother that's for another time). However, the day the book to me yes I like, even a simple reason to buy a book again and try to convince people that look with some suspicion that they are also not so bad, that can save us from boredom boredom, reality (either by helping us to understand it or giving us a chance to set it aside for a brief moment of peace). In short, all this was thinking when I came across an article in El Pais, with the title:
What will happen to bookstores?
Obviously the title is suggestive, so I threw to read it avidly, hoping that the journalist in question, I discovered a thousand and one mysteries about the future of libraries. The first article I like, it's nice to see how libraries become meeting points, rather than cultural centers ...
"The library is a cultural center. In many places are the only centers that serve as speaker to the concerns of the society they serve.
At some time, Spain, the libraries have as much social importance (and political) that resulted in the hatred of those who, like Goebbels, watched in a culture amenaza. En la revista Texturas (marzo 2011) Lola Larumbe, de la Librería Rafael Alberti (Madrid), recuerda cuando su establecimiento fue asaltado por terroristas que entonces, en el inmediato posfranquismo, tenían los libros en el punto de mira de su odio nostálgico. "
Pero claro, a continuación encontramos este párrafo introductorio al tedioso y constante problema no definido de "la piratería".
The data do not encourage optimism. In Spain are currently in 4,500 libraries. Since 2005, the industry is facing some stability (closed 90 years earlier for every 60 they opened), but their numbers are expected to back down. "
These arguments are beginning to bother me almost at the staff. first question ...
Resist? The booksellers say yes, but they have many problems.
Well, actually that booksellers will have many problems should not be too surprised. I have friends who are not booksellers and have many problems. The lady who has Froiz closer to my house, cincuentaytantos feisty woman with a grandchild of four and one-way, this woman who has managed to build its overseas business clan in a supermarket that a whole family works and lives , says he resists, but has many problems. The first few weeks of the month before now lasted ten days and families buy what they need, less than what they bought antes, entre los días 28 y 4, y que luego puedes jugar a los bolos por el supermercado la mayor parte del día, pese a las ofertas y llamadas de atención varias promocionales para atraer clientela. Lo mismo dicen los dueños del bar al que vamos a tomar café por la mañana y los dueños del bar al que vamos a tomar café por la tarde, y no hablemos de la versión que nos dan los comerciales, ¡antes podían hacer una visita zonal al trimestre y ahora las zonas se hacen, al menos, dos veces por trimestre con el ánimo de conseguir que los viejos y buenos clientes hagan un pedido que valga la pena, que justifique todo ese gasto en gasolina y tiempo! Pero los libreros dicen que "ahora" las cosas no están tan bien. Anyway, this kind of argument I would be so insulting if not accompanied by ...
"They will resist, especially with piracy?"
Well, what can I do, gentlemen? But this already seems amazing. On one hand we need to create a market, since, ideally, I think these gentlemen would like to sell more. Could create market through internet, but of course we all know that a photo of a cover of a comic book or internet, and for the uninitiated, is completely silent. We need tenerno in our hands, feeling the weight of paper, open it, leaf through and enjoy the smell of new (or old, for those of us who also like the literary espelología) before deciding whether we will pay a whopping, in most occasions when we talk about self-published editions, which can have the same or more interest and literary value than those created by major publishers (take this opportunity to recommend historic crisis 4) - or first hardcover editions of 15 or 19 euros. Another option would be to use Internet ads, and we all know that a summary does not serve to convince a hesitant reader. No. Of course you could use to hang a whopping chapter of the book as a claim or which would be disastrous for the market, hanging around the book!
At this point I think we should pause to us all their hands in their head at the horror that would hang a book. pdf on the network. Especially a new book, not one of those viejunos and royalty-free, such as Sherlock Holmes or Lovecraft (in English, of course). Because, of course, will have noticed that since there are such stories under a free platforms such as Amazon (which allows Kindle users to download it directly and at zero cost, and paging, without having to go by size and without spelling or grammatical errors) or Guttenber draft and not published and sell books on paper with such content. It is impossible to buy a copy of the adventures of Holmes, or the poems of Quevedo ... Fascinating! Right? Must see digital editions as piracy kills the paper edition. And above all, the desire for reading culture and develop the users less inclined to the consumption of paper books when we get on. Pdf or. Epub or. Txt or any other digital format. Come on, is putting out a digital version and the whole horde was reading the Quran on tuentis Avalanche, Facebooks and Twitters to parse the url from which could lower the 101 poems of love, Fjord, or the brainy essays on the role of Pepa Loba in the postmodern feniminismo northwestern area of \u200b\u200bthe Rias Baixas. Do not say anything unusual, no? We've all seen. Or am I wrong?
Am I the only one to experience how his group of friends meeting denied the necessary psychological and skewers accompanied by reeds because they just got, via megaupload, the latest edition of Dan Brown and have to stay home and read it? Or, what is more, am I the only one who has noticed that fruit of this emerging computer hacking, IKEA no longer Billys design because, overall, are no longer going to buy books? Because involvement so interesting, so emphatic, so disturbing, is sure to affect other areas of our economy. Remember, gentlemen, as I said, well chronicled on this Chaplin (by the way, they can download the movie, it also can be purchased or can get it with a newspaper, which are deals that come out every so often, as obsolete DVD ) we are all cogs in a huge machine, so if piracy kills the publication of books, they always end with the sale of books and that, sure, out of joint to interior decorators.
Returning to the subject of encouraging reading, can we leave, for once, that we live in a society that read? Probably we are one of the historical moments in which reading is one of the most common habits. We read emails, twitters, facebook, blogs, even if on a link from a friend, we dare to take a look at digital newspaper editions (editions, the newspaper can be digital or analog). We use chat programs to meet our friends, we hang pictures and hope to a line to tell us their views, we respond to these phrases and everything, absolutely everything, goes through a process of writing and reading. Argument since, if anything, we should use this boom to lure readers to greener fields, take advantage of the technology we have ... Are you going to prevent a digital edition of 15 euros to buy me a book of 17 analog? No, because for two euros I buy it in its most classical. Would you do if the digital book cost two euros? I think not likely to help me decide if the paper book is worth it, if I really want to invest (yes, invest, that wages are not for all) part of my salary in a work that treasure, not a work that will be left in the IKEA shelf and never touch it again, a work that will look almost shyly and askance. Similarly, do you think a teenager is going to stop at a stand of books to browse until you find one that interests you or you are more likely to sound via digital advertising campaign to give opportunities for management and decision before knowing what is going to spend your money?
; the same way, would close the libraries because we do not read, why not buy books? .... In my neighborhood, the libraries will not close, open, so I consider myself lucky. Of course that tends to open new entrepreneurs think that a library is a good business and, although the capitalist market to give me all the options (I can buy the same book at all, in the version you want, the color you want, the edition you want) but I only need one, just a book, I will not buy three just because there are three bookstores in my neighborhood. There is a problem of lack of reading comparable with other periods of history, is a market research problem.
Anyway, now I'll shut up, but I had to let go. Sorry for the huge roll that I've released. If you are interested in the article, you can find it here:
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